A trademark is a distinct symbol, word, logo or multiple words or logos that are registered or established legally through their use as representing an enterprise or the brand of a product. A trademark protects logos and brand names used on services as well as goods. Trademarks are intellectual property rights that are protected by law. Trademarks are different from patents, which protect inventions and copyright, which protect authorship's original work.
The trademark law in UAE was introduced in its Federal Law No.37 of 1992 on Trademarks. The main purpose of a trademark is brand recognition. Trademarks serve as an assurance to the consumer that products or the company bearing the trademark are of a well-known brand and reliable quality. To put it in simple words, trademarks protect consumers from using fake brands or counterfeit products. Accordingly, trademarks help in standing out amongst the competition by protecting the enterprise's goodwill that owns the mark.
For trademark registration, the Trademarks Office- Ministry of Economy is the authority in charge. However, for the Enforcement of trademarks
Any form of distinctive seals letters, numbers, words, logos, hallmarks, titles, advertisements packs. Marks or group of marks that are to be used to distinguish or differentiate between goods or services is allowed to be registered as a trademark.
There are a few things that cannot be registered as a trademark; they are
There are some documents to be provided before registering a trademark. Additional info also may have to be submitted.
The procedure is quite simple and straightforward. Here are the steps to be taken into consideration to register trademark UAE–
If another individual or company already registers the trademark, it cannot be registered. It can be searched online using tools like Marcaria. If the trademark is not registered, go ahead with the next step.
Ministry of Economy is the regulatory authority that governs the trademark application. Fill out the application form and submit the documents mentioned as under –
Other documents may be required on a case-by-case basis. Once the necessary documents are uploaded, apply for registration.
Pay the required fees once the application is submitted. The trademark registration UAE cost is around AED 8,700. This trademark registration cost in the UAE does not include any legal and translation fees you may have to pay.
MoE will review the application for trademark and brand registration in UAE. It is suggested to be accurate and careful while filling out the form, as any missing or wrong information can get the application rejected. If the application has no issues, then the Ministry of Economy will typically approve within 30 days.
Once the trademark is approved, announce the same in the official journal and two local newspaper. The newspapers where one can publish the announcement are –
After publication in two Arabic-language newspapers in the UAE, members of the public have 30 days to voice an objection to the trademark. If someone objects to the trademark in that period, the Ministry of Economy will review the objection, following which they will either reject it or inform the party.
However, bear in mind that the Ministry of Economy only publishes the announcement at the end of each month, so applicants could have to wait almost two months to register their trademark in the UAE.
Suppose there has been no objection to your trademark in that period. In that case, the Ministry of Economy will then provide you with a registration certificate for the trademark in the UAE. The certificate will include important details such as the trademark's registration number, the trade name and owner's name, the trademark itself and a description of the goods and services that fall under it.
A UAE trademark registration is protected in Sharjah, Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah, and Umm Al Quwain.
Companies and individuals can own a domain name in the UAE without the need for any local presence. However, the domain name has to be registered with the authority in the UAE, which is the .aeDa. A domain name is only protected if it is registered under the Trademark Law of the UAE. Usually, to protect a Domain name, an unfair competition lawsuit is filed in the court to enforce domain names' rights.
The stronger the trademark, the better protection it will have. The best trademarks are suggestive, original, arbitrary, descriptive, fanciful, and unexpected. Trademarks that are basic or that inadequately showcase and describe products or brands usually receive less protection. Descriptive trademarks also can be registered, but they are weak. A strong mark is said to have a not so obvious connection to the services or brands.